Creating your personal brand

Step Three on Creating Your Personal "It" Brand: Connection

Creating your personal brand

After following How To Create Your “It” Personal Brand Steps One and Two, you should now have a clarity about your “It” and should have a clear, compelling “It” Message that you’ve communicated across your personal brand touch points. The next step in creating your “It” personal brand is to connect with your Clique both online and offline through valuable, sharable, brand content.

First, choose a content platform that’s most natural to you. If you’re a strong writer, you consider starting a blog and guest contributing on other sites that reach your audience. If you prefer speaking, creating online videos (vlogs) is a great option for you. If you’re terrified of being on camera, consider starting a podcast.

Next, start to think about what kind of content you want to create. A strong content marketing strategy delivers your unique value (your “It”) through each content piece you create. Follow my K.I.S.S.S.S rule to create valuable, shareable personal branded content pieces: Keep It Simple Significant Signature and Shareable.

In order to deliver the most value to your audience and guarantee your content is shared to grow your personal brand online, always ask yourself the following questions:

  1. “Is the value of my content piece simple and clearly stated right away?”
  2. “Is the key message I’m communicating significant to my audience? It is genuinely of value to them?”
  3. “Is my content piece signature to my brand (always aim to create branded content versus generic content)?”
  4. “Is my content piece shareable? Is it timely and relevant to my audience? Does it include social media share buttons? Does it include a relevant and high-quality photo?”

If you pass the K.I.S.S.S.S test, post your content piece on your preferred platform and share it via social media. Create a content calendar to consistently connect with your audience online and grow your “It” personal brand.

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About Michela Aramini

Michela Aramini is the founder of The Lovely It Girl, a personal brand consulting boutique in New York dedicated to inspiring and empowering women to become the bold, beautiful, brilliant It Girls they were born to be. Michela is passionate about helping young women graduates, professionals and entrepreneurs style personal and professional lives they love through bespoke personal brands designed to clarify and communicate their “It” and them to their Clique of personal brand advocates. Prior to founding The Lovely It Girl, Michela worked in corporate marketing where she helped create marketing and branding campaigns for world-renowned beauty and fashion brands including Revlon, Pantene, and L’Oréal. Ready to become the It Girl you were born to be? Check out The Lovely It Girl’s Personal Branding Class and Consulting Services, and be sure to join The Lovely It Girl Clique on Twitter, Facebook, Instagram and Pinterest.

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