Influencer marketing has taken on a whole new meaning since I started working in media and marketing over a decade ago...! . The rise of social media and the decline of traditional advertising has many business owners thinking about their digital strategy and Influencer Marketing more than ever!. . Why? Because -> 92% of consumers trust influencer marketing over traditional advertising..⚠️ . Influencers can lend your brand authenticity, expand its reach, grow your own social following, and even increase sales. Your Influencer Marketing strategy could absolutely help your brand and business grow in the New Year if you do it the right way! In my @linkedinlearning Course, "Influencer Marketing Foundations" I cover ⤵️⤵️⤵️. . . -How to find influencers that match your target customer and marketing goals. -Determine the difference between influencers, bloggers, brand ambassadors, and consumer advocates. -Six different ways to work with influencers. -Six different ways to compensate influencers. -Checklist that will help you get your first influencer marketing campaign off the ground. . . 📲There is so much to learn from this video training that you can incorporate into your business in 2020! 💡Click the link in my bio to visit the full course! . . . #entrepreneur #influencermarketing #marketing #millennialmarketing #influencercampaign #influencermarketingtraining #linkedinstructor.

Here’s a little Jig to help get your week going! 😂 . Ok backstory....After watching #ExMachina this weekend @jordanw_22 challenged us to learn this pretty epic dance they do in the movie. (I know so f***** random) So, for two hours on Sunday morning while sipping coffee in pajamas we learned the dance! Challenge accepted...💃🏻 . . Those that dance together 🖤 . . #mondaymood #dancebreak #newweek #goodvibes

𝒮𝓉𝑜𝓇𝓎𝓉𝑒𝓁𝓁𝒾𝓃𝑔 is contagious, which is why crafting your brand story is an essential element when crafting your Personal Brand and building an online community. . Your story is going to be the touch point that resonates with your ideal follower/customer! . So where to begin when creating our Brand Story? It all starts with the 𝟑 𝐂’𝐬. . 𝘾𝙝𝙖𝙧𝙖𝙘𝙩𝙚𝙧 : If you are your business YOU are the character. Introduce who you are and set the foundation for where you were or what you were doing before the major event that sparked the creation of your business or path.. . 𝘾𝙤𝙣𝙛𝙡𝙞𝙘𝙩: This is where you’ll need to get vulnerable. This conflict should be one that your target customer/follower can relate to. (Think of their pain points & needs) This conflict should be the breakdown that led to your breakthrough moment.. . 𝘾𝙤𝙣𝙘𝙡𝙪𝙨𝙞𝙤𝙣: The goal here is to share what you learned from the conflict struggle, how you solved the problem, and how you are now equipped to help others achieve positive results! This is where you share how you are the solution to their needs.. . After hearing your brand story your potential customer should have a clear understanding of who you are, what you have overcome, what your current mission is, and what makes you credible. (𝙼𝚒𝚌 𝙳𝚛𝚘𝚙..🎤) . . #personalbranding #brandstory #brandstorytelling #storytelling #branding #marketing #millennialtalk #entrepreneur #smallbusinesstips