ABOUT THE COURSE:
Influencer marketing has taken on a whole new meaning since the rise of social media and the decline of traditional advertising. Influencers can lend your brand authenticity, expand its reach, grow your own social following, and even increase sales. Learn from millennial marketing expert Chelsea Krost as she explains how to partner with these influential peers and personalities to promote your brand. Explore the difference between micro, macro, and mega influencers and learn how to find influencers that match your target customer and marketing goals. Discover six creative ways to work with influencers, and then learn how to compensate them and measure your return on investment. Chelsea also walks through a checklist that will help you get your first influencer marketing campaign off the ground.
- What is influencer marketing and why do you need it?
- Defining your customer and marketing goals
- Measuring influencer ROI
- Finding influencers
- Compensating influencers
- Creating an influencer marketing campaign