3 Capabilities of Augmented Reality
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blog, Digital Marketing, social media

3 Capabilities of Augmented Reality

Augmented reality is building momentum with brands across the world, changing how brands communicate and engage with their consumers. AR is now seen as another marketing arm for brands having an AR strategy and platform to gain deeper insight into a brand’s customers is becoming a necessity for continued engagement and...

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Benefits of Brands Using Augmented Reality
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blog, Digital Marketing, Entrepreneurs, social media

How Brands Benefit Using Augmented Reality

Imagine a world of mind-blowing possibilities made possible by a sync of the digital world with the real world surroundings. Imagine the possibility of touring an apartment without moving an inch in the physical world or putting on a pair of jeans without squeezing into the actual product. These...

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Microblogging for Conversations
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blog, Digital Marketing, Entrepreneurs, social media

Using Microblogging To Ramp Up Conversions

  So you have executed your digital marketing strategy, but ultimately those things you need most, conversions, are not stacking up. Conversions are the lifeblood of any online business, and continued investment in marketing approaches just won’t be possible if engagements don’t soon start becoming something more tangible to the...

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Best Books for Females
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blog, Career, Entrepreneurs

Best 7 Books for Females in a Male-Dominated Industry

Did you know that only 25% of senior executive roles in America are female? It’s a shame that although women make up half of the workforce, tons of companies still employee zero senior executives who are women.  For those intelligent women out there who are in a place of leadership,...

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