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11 Feb
blog, Career, Digital Marketing

4 Steps to Build a Memorable Brand Identity in 2020

Do you know what Coca-Cola, Nike, and McDonald’s have in common?  Well, if you ask around, you’ll see that everyone knows each brand’s iconic logo and trademark. Developing a brand identity sure sounds like a lot of work. I mean, how can you make a name for yourself when the...

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7 Steps to Creating a Freelance Brand
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16 Sep
blog, Digital Marketing, Entrepreneurs, Millennial

7 Steps to Creating a Freelance Brand

With the slow saturation of freelance platforms such as Upwork, 99designs, and Fivver, freelancers have begun building their own independent brands. Whether you have experience as a writer or a blogger or simply want to start a freelance career from scratch, creating your own brand isn’t as easy as...

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Leveraging B2B Influencer Marketing
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27 Aug
blog, Digital Marketing, Millennial, social media

Shift Your Focus: What’s the Best Way for Leveraging B2B Influencer Marketing

Marketing and advertising are crucial for any kind of business, which is a reason why new types of marketing approaches appear and the existing approaches are constantly evolving. The demands of the industry change and so does marketing. Modern consumers always have many options to choose from, so the...

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02 Jul
blog, Digital Marketing, Entrepreneurs, Millennial, social media

Generation Z: How To Start an Online Business

More and more of Generation Z is abandoning the idea of working for a boss in favor of working for themselves, and this is true for several reasons. For one, job markets everywhere are very volatile. It can be difficult even getting an interview in some industries, leaving many...

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Decoding the Customer Experience
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26 Jun
blog, Digital Marketing, Entrepreneurs, social media

Decoding the Customer Experience

The customer experience (CX) has been described as the next ‘competitive battleground’ and is arguably the most important part of running a business. Without a good customer experience strategy, customers who are unhappy with your products or services are likely to cancel services and/or spread negative reviews. Another crucial...

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5_Costly_Mistakes_To_Avoid_As_A_First-Time_Entrepreneur
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21 Jun
blog, Digital Marketing, Entrepreneurs, Millennial, Money and Investing

5 Costly Mistakes To Avoid As A First-Time Entrepreneur

Many people today want to start their own small business. These startups spring up fast and die even faster. The reason for such a phenomenon is that most beginner entrepreneurs don't know how to start and maintain a business. They keep on making mistakes even in the easiest of...

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