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blog, Digital Marketing, Entrepreneurs, Millennial, social media

Generation Z: How To Start an Online Business

More and more of Generation Z is abandoning the idea of working for a boss in favor of working for themselves, and this is true for several reasons. For one, job markets everywhere are very volatile. It can be difficult even getting an interview in some industries, leaving many...

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Decoding the Customer Experience
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blog, Digital Marketing, Entrepreneurs, social media

Decoding the Customer Experience

The customer experience (CX) has been described as the next ‘competitive battleground’ and is arguably the most important part of running a business. Without a good customer experience strategy, customers who are unhappy with your products or services are likely to cancel services and/or spread negative reviews. Another crucial...

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5_Costly_Mistakes_To_Avoid_As_A_First-Time_Entrepreneur
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blog, Digital Marketing, Entrepreneurs, Millennial, Money and Investing

5 Costly Mistakes To Avoid As A First-Time Entrepreneur

Many people today want to start their own small business. These startups spring up fast and die even faster. The reason for such a phenomenon is that most beginner entrepreneurs don't know how to start and maintain a business. They keep on making mistakes even in the easiest of...

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3 Capabilities of Augmented Reality
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blog, Digital Marketing, social media

3 Capabilities of Augmented Reality

Augmented reality is building momentum with brands across the world, changing how brands communicate and engage with their consumers. AR is now seen as another marketing arm for brands having an AR strategy and platform to gain deeper insight into a brand’s customers is becoming a necessity for continued engagement and...

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Benefits of Brands Using Augmented Reality
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blog, Digital Marketing, Entrepreneurs, social media

How Brands Benefit Using Augmented Reality

Imagine a world of mind-blowing possibilities made possible by a sync of the digital world with the real world surroundings. Imagine the possibility of touring an apartment without moving an inch in the physical world or putting on a pair of jeans without squeezing into the actual product. These...

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Microblogging for Conversations
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blog, Digital Marketing, Entrepreneurs, social media

Using Microblogging To Ramp Up Conversions

  So you have executed your digital marketing strategy, but ultimately those things you need most, conversions, are not stacking up. Conversions are the lifeblood of any online business, and continued investment in marketing approaches just won’t be possible if engagements don’t soon start becoming something more tangible to the...

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