Digital Marketing Archives

3 Capabilities of Augmented Reality

Posted by Christina Blackmon
AR, Augmented reality, digital age, Marketing, Marketing strategy, marketing to millennials, social media marketing, technology
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Augmented reality is building momentum with brands across the world, changing how brands communicate and engage with their consumers. AR is now seen as another marketing arm for brands having an AR strategy and platform to gain deeper insight into a brand’s customers is becoming a necessity for continued engagement and...

How Brands Benefit Using Augmented Reality

Posted by Christina Blackmon
AR, Augmented reality, Brand, branding, digital marketing, Marketing strategy, Sales, Sales Cycle, social media marketing, technology
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Imagine a world of mind-blowing possibilities made possible by a sync of the digital world with the real world surroundings. Imagine the possibility of touring an apartment without moving an inch in the physical world or putting on a pair of jeans without squeezing into the actual product. These...

Using Microblogging To Ramp Up Conversions

Posted by Oliver Portwood
blogging, content, digital marketing, Marketing, Marketing strategy, microblogging, social media, writing
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So you have executed your digital marketing strategy, but ultimately those things you need most, conversions, are not stacking up. Conversions are the lifeblood of any online business, and continued investment in marketing approaches just won’t be possible if engagements don’t soon start becoming something more tangible to the...

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