Brand Strategy: Management of Your Brand Reputation

In 2018, Chelsea became a LinkedIn Instructor. She now has 5 courses available to explore!

Check out her newest course, Brand Strategy: Management of Your Brand Reputation available now for all LinkedIn Premium Members or purchase A la carte.

About the Course

A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in your space. In this course, learn tips from brand expert and marketing thought leader Chelsea Krost on how to build and protect a strong brand reputation. Chelsea shows you how to hone your brand strategy with practical guidance in critical areas, including: Corporate social responsibility, diversity and inclusion; leveraging the right influencers in the right ways; and managing negative reviews and brand feedback. She also covers the importance of monitoring your brand reputation through internal brand audits, and details some tools to help you manage your online reputation.

Learning Objectives

  • Why invest in personal branding
  • Creating your personal brand foundation
  • Craft your brand story
  • Personal brand content marketing framework
  • Grow your personal brand on social media
  • How to monetize your personal brand
  • How to land more speaking engagements & press