#MillennialTalk Recap: “The Power of Twitter: Using Twitter To Boost Your Brand and Business”

TWEET –  TWEET! If you haven’t jumped aboard the Twitter train NOW  is the time. Twitter is an extremely powerful platform for growing your brand and business, but why? And how should we use Twitter to showcase our brand personality, services, products, or events? Digital Correspondent & Consultant, Sarah Evans, joined us to answer these questions and so much more! Sarah has successfully used Twitter to gain PR opportunities and network with large companies for brand partnerships.

If you are looking to increase your brand exposure in 2020, you are in the right place…let’s talk TWITTER.

P.S. This chat was so action-packed that we were the top #TRENDING topic on Twitter ????

 (way to go #MillennialTalk tribe!)

 

Check out our #MillennialTalk highlights below!

Scroll down for a recap of our Q&A:

@ChelseaKrost: YES! While each social platform has its own pros and cons, @twitter is a great place for sharing information, creating an engaged community and keeping up with industry news. Twitter has become a great tool for brands of all sizes to interact with followers and share major developments. Brands can easily see what is trending on Twitter and what makes their audience tick.

@prsarahevans: Twitter has re-emerged as a very powerful player in the landscape. I use it, at its basic function to connect, share & learn — but it’s an AMAZING relationship builder. I’ve layered on tools like @flocknet, do tons of story-building via DMs and use it as a fast-paced networking opportunity. If I’m going to a conference, I promote I’m there & hand curate a list of people I want to engage with onsite. It’s also phenom for new biz leads. Set up listening tools to for key phrases. Priceless. 

@RScheese: Absolutely… Over 1 Billion accounts, over 300 Million active monthly. Word of mouth of steroids!! Not to mention all the wonderful #MillennialTalk connections I’ve made over the years!!

 

@ChelseaKrost: My #1 networking tactic on Twitter: TWITTER CHATS (are you surprised? ????) 

@prsarahevans: Networking on Twitter is a tremendous opportunity. A few tips:

 Twitter chats (duh!)

 3rd party listening apps

 Add conference hashtag to username

 Create group DMs

 Make Twitter Lists of key groups

 ENGAGE

@ebonyajohnson: The best ways to network on Twitter: Engage in Twitter Chats, search trending topics and respond, connect with people of interest, and find your niche.

 

@ChelseaKrost: Twitter is a great place to generate leads! Be sure to offer things like:

• free mini course/webinar

• ebook

• guides

• cheat sheet

• checklist

@prsarahevans: This is a little outside my expertise. I typically focus on the “earned & organic,” but realize most people are “selling” something. If I look at selling from a PR perspective, I think of:

@LDRBRND: Definitely use Twitter to get the word out about new products and services. Use a pinned tweet with a CTA. DMs can be a way to make a sale (provided that a relationship and trust exist already). Don’t spam sales pitches (DMs or otherwise). Huge turnoff

 

@ChelseaKrost: Twitter is a great place to showcase your expertise! Be sure to share:

• recent press features

• speaking clips

• media highlights

• podcasts

Create a Twitter list of journalists, producers and bloggers that you want to connect with! This will allow you to easily connect with them and engage with their content. The more you engage and share, the better chance you have of being on their radar for their next project/story/article etc.

@prsarahevans: Here is my sweet spot. Twitter is ripe with and for #PR opportunities. First, let’s look with where these opps live:

 Trending topics

 Hashtags & Explore

 Influential voices & accounts

 Viral tweets

 Promoted tweets & trends (paid)

 Threads

 

Let’s take a look at ways businesses can build traction in one (1) of these places — the # 

 Trending #’s offer visibility

 Longterm #’s build community

 Live event #’s = inclusion

Did you have the #1 hashtag-related tweet around a major moment? PR opp

 

@C_LONAS: Create a content plan to engage your network. Share the PR release with trending #’s if they work…or better yet, build your own # to have an engaged network around that #! Then, respond to comments and repurpose, as able.

@ChelseaKrost: Best content for Twitter:

• catchy still images

• how to’s

• quotes

• industry insight

• articles/blogs

• product/new release updates

@prsarahevans: We can’t all have a Twitter algorithm degree so we must learn from those who engage with us most.

1. Unsure? Ask.

2. VIDEO (82% watch video on Twitter)

3. Emojilists

4. Facts & stats

5. Images (tagged, of course)

6. Real-time, live

@vincenzolandino: I’ve been finding that text is working better for me. Well thought out tweets that add value and get people to think work really well. Sprinkle in images/video too. But don’t overdo it.

 

@ChelseaKrost:

DO: Keep is short and catchy

DON’T: Buy Followers

DO: Engage Engage Engage

DON’T: Post only promotional content

DO: Get in on trending conversations

DON’T: Be rude

– Make sure your profile is optimized for personal/professional brand exposure!

@prsarahevans:

TOP TWITTER DOs

• Provide value, period

• Tweet regularly

• Follow new people

• Build others influence

• Updated bio & photo

TOP TWITTER DON’Ts

• Spam

• Share w/o attribution

• Mass follow/unfollow to increase #’s

• Auto-post from other places

@KaylaNaab:

Do:

 Follow people of all follower sizes

 Share other people’s stuff

 Update in real time, not just

 Be yourself

Do Not:

 Repost your FB and IG posts automatically

 Subtweet unproductively

 Engage the trolls

@ChelseaKrost: The customer experience is about so much more than just the sales journey — it’s about feeling heard, getting answers to questions, having problems fixed, and feeling a connection to the brand. Twitter is the perfect platform to accomplish all of this!

@prsarahevans: How brands can use Twitter as a customer service tool:

1. Listening tools 2. Integrate w/ CRM 3. Develop a response matrix for FAQs 4. Don’t use a Twitter DM bot 😉 5. Urgent & important updates pinned 6. Reward customers for engaging 7. Innovate!

@ChelseaKrost: @adobe – always keeping us updated on the latest trends in the digital world and sharing content from their awesome conferences! @marieforleo – love this woman and the amazing personal brand she has built! Marie’s content is always relatable and inspirational.

@ArtistCarlosE: I follow the @CocaCola because they done a tremendous good job for donating good charitable events, and especially @WaltDisneyCo for supporting families with Food, Water, etc.

 

@ChelseaKrost: In 2020 I would REALLY love to see one small change to @Twitter….being able to edit tweets! Way too often I catch a spelling error or would like to edit my tweet copy and can’t Who is with me?! 

I think @twitter will continue to evolve as the go to platform for breaking news and political updates! I also believe more influencers will take Twitter to boost their exposure and brand partnerships.

@pjervis: Being able to edit would be awesome Improvement on video, live video

 

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Ready for more? Check out our #Millennialtalk RECAP 

“Creating A Simple Sales Funnel”

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