Many entrepreneurs believe that coming up with a marketable product or service is the tough part of starting a new business. However, as challenging as that step might be, it’s certainly not the final obstacle on your route to success. In fact, you need to retain that innovative spirit and apply the same thinking to the process of establishing your brand, investing in the right technology, and remaining competitive in the current climate.
During the pandemic when different social distancing rules still apply, you need to rely predominantly on advanced tech solutions to connect with your audience, keep your employees engaged, and retain high levels of productivity across the board. Here are a few tech-driven tools to consider to make the most not just of this current situation, but also to enable your brand to succeed long after the pandemic ends.
Handle social media marketing with ease
Hand in hand with your website, your social media accounts are pivotal in how you present yourself online, and how well you manage to interact with your target audience. Today, social media is used as a way to promote, educate, inform, and engage with people, but also as a way to provide customer support.
Now more than ever, you need to get creative with your social media marketing strategy, and to preferably automate all of its aspects that aren’t crucial. For instance, use dedicated apps to schedule your posting, while you should rely on other tools to analyze the success of your posts and then use the data to improve your social strategy.
Invest in stronger customer support
Whatever the core offer of your business might be, you need people who will take care of customers, their queries, concerns, and sometimes criticism. More often than not, people will try to reach you in different ways, and while social media has become a widely accepted support channel, you also need active phone lines. Alas, legacy systems are outdated and cannot adapt to remote work models, which is why new companies turn to VoIP for help.
There are a few top-rated VoIP options for small business operations, so you can research and compare available providers to find the best match for your needs. These solutions are typically far more affordable than traditional landline systems, and they come with a wide range of digital features for your company, from video conferencing to voice analytics, all of which will help your business build stronger customer bonds.
Project management done right
Even the smallest and most well-connected teams will suffer because of a lack of contact and communication when you stick to remote work only. Now that only remote work is possible for most companies, and you’re just starting out, you need different ways to connect with your teams and let them build your business culture through tech.
This is where project management tools step up to the challenge, and allow you to interact seamlessly, keep track of your progress on each project, and of course, keep a clear view of your assignments to avoid misunderstandings, missing deadlines, etc.
Cybersecurity for your business
Small businesses often face major security threats all the time, which increases the need for more robust cybersecurity measures to prevent hackers from ever reaching and exploiting your data. Start by educating and training your employees to properly handle their accounts, learn the smartest ways to create and store passwords, and exchange sensitive information via the safest possible channels.
Additionally, you’ll need firewalls and malware protection for your hardware to make sure that nothing goes by unnoticed while your IT experts are busy taking care of, let’s say, your website. Building a designated security protocol for your company will provide a strong foundation for trust in your industry, and it will help your employees feel more comfortable with handling any information while working under your wing.
There will be all kinds of investment priorities insisting on your focus in the future, but while you’re still in the infant stages of kick-starting your new business endeavors, it’s vital that you look into the core tech that will let your business grow. These and many other similar solutions are at your disposal to make the most of cutting-edge digital solutions and gadgets for the purpose of sustaining your business presence. Use them wisely, and the ROI for such investments will be beyond your expectations in the months and years to come.
About Emma Worden
Emma is a digital marketer and blogger from Sydney. After getting a marketing degree she started working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University. Interested in marketing, startups and latest business trends. Follow Emma on Twitter.