The millennial generation, or the people born between the 1980s to the 2000s, is a driving force in today’s online world.
In fact, according to Berkeley Research Group, this generation has reached a market of US$200 billion. They have also become trendsetters across various industries.
Since this generation has been born in a digital-savvy world, they are often keen on the latest trends. Although they’re quite difficult to woo, it does not mean that it is impossible.
To win them over, here are nine intriguing business strategies that you can apply to stay competitive:
Give your brand a personality
Most millennials are digital natives. Most of them do not know life before the internet or social media. That’s why they are used to doing online research to find what they are looking for.
So, you need to stay relevant, or you risk being ignored.
Moreover, most of them do not want to interact with a faceless brand. They want to talk to a real person.
So, give your brand a personality by being transparent and friendly. Also, as much as you can, try to make it a two-way conversation.
Try to monitor any customer feedback, and respond to them quickly. Create changes if necessary, keeping them on the loop, as it creates more positive feedback.
Optimize for mobile
Most millennials like to do their online shopping on the go. They use their phones for the products that they like, check out brands and businesses on social media, do online reviews, and make purchases.
That’s why being able to access these products and other helpful info is essential.
If your site is not optimized for mobile yet, this is one of the simplest ways to improve your site design and user experience.
Level up your social media game
There are hundreds of social media platforms that pop-up on the internet every month. Here are the most popular:
Also, note that before you can attract and convert millennial customers in your store, you first have to speak their language.
Sometimes, creating a business account or social media profile is not enough. You need to provide them with meaningful, trending, and relevant content in the industry that you operate in.
Try to create buzz around your brand, engage with them regularly, and build meaningful relationships.
Also, give them captivating content that is related to the niche or industry you are in. That way, it will be easier to draw them in with your content and convert them into paying customers.
Connect through authentic content
According to Hubspot, young adults don’t respond well with traditional advertising messages. A lot of them hardly trust these conventional ads.
That’s where a solid content marketing strategy comes in.
It provides you with a real opportunity to connect with your target millennial audience.
When you constantly produce high-quality content on your website or blog, you’re doing two things:
- Educating your audience
- Showing your expertise
It also provides you with an excellent opportunity to showcase your brand’s personality through your content’s tone and the topic of your content.
Leverage the power of testimonials
A lot of millennials are keen on doing their research. Getting poor reviews could easily get you into trouble with your prospective customers.
Not only that, but you can also get into trouble on e-commerce platforms such as Amazon and eBay.
Negative feedback could decrease your performance metrics as a seller. In some cases, your account might be suspended or kicked out permanently on the platform.
As much as possible, make it easy for your prospects to return defective items. Also, encourage them to write reviews or testimonials.
This allows your prospects to establish an emotional connection with your products first before buying them.
Similarly, you shouldn’t also come across as too pushy, to get their attention. Tell them stories about your products, showcase your brand values, and show how it can change people’s lives.
Prioritize great user experience
No matter how great you are in your niche, you will always have competitors.
One way that you can stand out from the rest of the pack is to provide your customers with impeccable user experience. In fact, most people will be willing to pay for a product if it offers them an excellent user experience.
Moreover, one of the main reasons why other people shift their loyalty from one brand to another is because of a bad experience.
Young adults, millennials, in particular, have higher expectations for a brand compared to earlier generations.
For example, if your site’s page load time is too slow, it is difficult to look for information. Thus, they will go somewhere else.
Offer seamless payment methods
As the younger generation mostly use their mobile devices to engage with brands and businesses online, they prefer smooth and seamless payment methods.
Most of them will be immediately turned off with processes that take a lot of time and will require multiple steps to go through with the transaction.
Tap into mobile payments that offer one-click procedures. Apart from that, you should also provide loyalty discounts, special deals, and discount vouchers that will incentivize them when they purchase from your store.
Create self-support options
You might probably know the most common questions and inquiries that may arise when it comes to your products. Utilize all of these data to come up with a self-support system that includes:
- Video tutorials
- An FAQ page
- Troubleshooting blog posts
Support a good cause
Millennials will also appreciate that your brand is supporting a good cause.
Supporting a worthy cause that represents your brand values provides an additional incentive to your buyers. It also helps the world to be a much better place.
Millennials are a digital generation, and most of their purchases are often made online. So, utilize these tips to enhance your e-commerce store, gain traffic, and improve your revenue in the long run.
About Jake Rheude
Jake is the Director of Marketing at Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of eCommerce. He has years of experience in eCommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others. Follow Jake on Twitter and LinkedIn.