All aboard the video marketing train! If you aren’t already investing your time and effort into growing your social video content, then it’s time for action now. According to Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Video is dominating the world of social media and we must use it to our advantage.
We took a deeper look into the social video trend with LinkedIn Top Voice for Video, Goldie Chan, on this week’s #MillennialTalk. Goldie shared with us her top tips and advice for creating videos that will increase engagement and boost brand presence. From professionally produced videos to on-the-go live streaming, video today gives us the opportunity to connect with a wider audience and provide value and unique experience like never before.
Lights, camera, ACTION…let’s get rolling! 📹
Scroll down for a recap of this weeks Q&A:
@ChelseaKrost: Social videos are so important in today’s digitally connected world because they help brands & businesses cut through the clutter! Videos are the perfect way to show you/your brand/biz voice, personality and expertise.
@GoldieChan: Social videos are incredibly important for having broader reach. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 via @Cisco
@joeDmarti: video is so much more personal than text. It can create a better connection as an individual and a brand
#MillennialTalk . @GoldieChan is pretty much the expert on it!
@ChelseaKrost: Video content, especially live streaming, allows us to connect with our audience like never before. Videos allow us to:
– showcase our expertise
– give real time updates on what projects/events we are working on
– educate consumers
-share infotainment = information yet entertaining
@GoldieChan: Videos let us see (and hear) faces and voices – thus adding a layer of personality to each piece of content.
@iSocialFanz: When you allow someone to look into your digital eyeballs via
#SocialVideo it creates a connection… It’s also harder to fake it or sell unicorns and rainbows on video as people can see thru the body language & sense tone!
@ChelseaKrost: Posting social videos allows us to show snippets of who we are, what we do and why we do it. The more you are able to SHOW these elements online, the more viewers will resonate with your message and relate to your content.
@GoldieChan: Video can grow your community by giving everyone a central piece of content to focus and comment on. Video viewers retain 95% of a message when they watch it in a video, compared to 10% when reading the same message in text.
@SailorsBen: I’ve always been a fan of answering fan questions, showing them requests, etc. By connecting with them and generating direct value that they care about, your tribe becomes invested in the value you’re creating.
@ChelseaKrost: Livestreaming has taken video content to the next level. You can go live anytime from anywhere and engage with your audience by doing Q&A sessions, hosting competitions, polling your viewers and so much more.
@GoldieChan: Livestreaming allows for instant feedback and questions from the audience! My favorite part of doing #LinkedInLive or @Twitch is being able to respond directly to my audience and explain difficult concepts when they first think of the question.
@charumisra: It has really been a game-changer in the
#socialmedia world. Especially in the concept of brand storytelling. Doing it through live streaming has been built a connection with the audience on a human level
@ChelseaKrost: Where to get video content inspo:
Influencers/Mentors who inspire you
Brands/Businesses you relate to
@GoldieChan: I love to say look for video inspiration on platforms that you aren’t focused on – so for my #LinkedIn videos, I look to Facebook, Instagram, Twitter and more!
Use a poll asking what questions can you answer
See what others are doing in your space and add to the conversation
Document your daily routine – what online tools do you use, how do you organize tasks, what’s your work space like
@MomentiveMedia: Inspiration comes from everything, every moment in life…if you are paying attention. We keep ‘Inspire Journals’ in
@evernote, save things via @Pocket to help remind us when building content for clients & ourselves!
@ChelseaKrost: Inserting a CTA into content seems to be tricky for many people! Here are my top ways to incentivize viewers to take action: Offer a free discovery call at the end of your video, ask viewers opinions, use action words like ‘click, download, and register’
@GoldieChan: Add in a call-to-action at the end of every video and if it’s necessary, as text on the lower third – this way it will be seen no matter what.
@kfreberg: Ask them to do something in the video as well as share CTAs in your recap, update and share.
@ChrisStrub has done this very well w/ his LinkedIn Live videos.
@ChelseaKrost: Two words: social takeovers! Allow influencers to take over your social channel(s) and do a livestream. This allows them to connect with your audience and show some behind the scenes content of how they are working with your brand or biz
@GoldieChan: Understanding which video influencers to work with is the first step. Make sure their demographic cleanly overlaps with your audience.
@rachelloumiller: Collaborating with influencers is a great way to increase awareness of your social video campaigns and increase viewers. Be selective tho. If you use an influencer who doesn’t correctly map to your target audience you’ll lose their trust.
@GoldieChan: Having great sound is incredibly important for great video. I like to use @rodemics – both their lav and directional mic for iPhones when I’m on the go (and use their more advanced gear on my camera crew equipment)
@aiaddysonzhang: – Don’t be too obsessed with tech when starting out
– Focus more on the content and stories you share sharing
– As long as people can hear you and see you, you are good. – Upgrade later
@ChelseaKrost:My top tip: share, share and share some more! Every social channel today benefits from video content, so don’t hold back 📹
@GoldieChan: 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on (via #Instagram)
A website is 53 times more likely to reach the front page of Google if it includes video – meaning the SEO is incredibly improved (via @insivia)
@SocialLocalist: Create different versions of the same video for various social platforms! Mini teasers for Instagram stories, longer forms for Facebook, gifs for Twitter and a series for LinkedIn!
@ChelseaKrost: I LOVE to repurpose my content! Here are some of my favorite way to repurpose content…take content from your videos and turn them into social posts (quotes, infographics etc.) or into blog posts
@GoldieChan: To repurpose video content, take the script from the video and draft it into a long-form blog article or short tweetable nuggets of knowledge!
@C_LONAS: Add a snippet of your video within other video, if you can make it work and flow well. Add a link to a video while discussing topics with others across platforms. Create a monthly review and include links. Use quotes from your video in other videos. Create infographics…
Ready for more? Check out our #Millennialtalk RECAP