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#MillennialTalk Recap- “Buy the Change You Want to See: Use Your Purchasing Power to Make the World a Better Place”

Have you ever thought about how your spending power can change the world? Well, on last night’s #MillennialTalk we spoke with Author and CEO of To The Market, Jane Mosbacher Morris. Jane recently launched her new book “Buy The Change You Want To See: Use Your Purchasing Power To Make The World A Better Place”. We took a deeper look into what it means to be a conscious consumer and why we should care about what we buy, where it is made, and what it is made of. We fully support Jane’s mission to inform consumers about making small shifts in their spending habits to support important social and global causes. If only everyone took a small action to better the Planet every day…think about the positive ripple effect we could create!

Scroll down for a recap of this weeks Q&A:

@ChelseaKrost: I’ll let Jane take this one, BUT I would absolutely love to see a world where people are more inclined to give back to their community, engage in more meaningful conversations and treat this beautiful world we live in with a little more compassion. 
@JaneMosbacher The book shares how the dignity of work affects real people & how each of us has the power to make change through the supply chain.I discuss practical actions we can all take as individual consumers, retailers, employees, or entrepreneurs. In the book, I highlight ways to better understand where products are made, how they are made and who makes them. The book provides tangible examples for harnessing your purchasing power for good. You don’t have to change careers to make a difference today! It can be as easy as drinking #fairtrade coffee or buying organic cotton or shopping locally. The book explores all angles to use your purchasing potential as a superpower 4 change.


Things I research & value before making a purchase:
– Give back component
– Where it was made (love giving back to local biz!)
– How it will affect the environment
– Quality of the product or service
– Price
@JaneMosbacher: In the last five years I have started looking closely at who and how my clothes and products are made. Tools like knowthechain.org and Sourcemap.com are great resources for understanding the journey of a product. Outside of clothes, I have become an amateur coffee connoisseur and love that @Starbucks has made coffee supply chain transparency a norm (Thank you @howardshultz!)
@OfficialMaleeka: I’m all about value. I’ll spend the money is the value is there and if I believe it’s worth it. I look for case-studies, testimonials (that I can dig into) and I look to see if the person selling is a good person on and offline.



@ChelseaKrost: Consumers should care about what products they buy and where its from because it can affect the environment, create or hinder job opportunities, and have local &/or global community impact. Make purchases with a socially conscious & philanthropic mindset. Search for products or services that are partnered with a charitable cause. Making a purchase that benefits you and helps someone or something in need? I call that a WIN!
@JaneMosbacher: If we believe we need more American manufacturing jobs, then let’s look to buy more American-made products. If we want to support women’s empowerment, then let’s seek out women-owned businesses to support. These small actions have big results. Our purchasing potential is like an untapped superpower! 
@vbails27: I consider myself to be pretty brand loyal, and with that loyalty, I want to make sure my money is going to quality people who make quality products. I would never want to support anything that goes against my beliefs!


@JaneMosbacher:  Just like eating healthier, consuming fewer calories/less sugar, it can take more time to read what’s in a product. It takes conviction to say, ‘I love this shirt, but I don’t feel comfortable with how it’s made, so I won’t buy it!’ I’ve had to do that more and more as I’ve grown aware of brands and their supply chain practices. While it can be time-consuming to figure out who made what, it’s worth it, but it’s a habit shift.
@RunnymedeCap: Sometimes you give up convenience (e.g. Amazon shipping to your door) or you might pay a bit more when supporting a local business. But there are upsides too.


@ChelseaKrost: No! I think there is a stereotype that in order to be a conscious consumer you must buy more expensive goods (responsibly produced products etc.) BUT, the truth is you just need to simply consume less (reuse items more than once, use less water, create less waste, etc.)
@JaneMosbacherNo, it doesn’t have to! And sometimes, it can save you money! Here are a few of my favorite planet and money saving tricks.
Number 1: Ask the delivery service not to include napkins, utensils, & condiments if you are eating at home to reduce waste.
Number 2: BYOB (Bring your own bottle!) Fill a reusable bottle with water rather than purchasing new ones. I also bring my own coffee cup and most stores give me a discount!
Number 3: Buy in bulk! Most grocery stores have sections where you can buy nuts, grains, & candy in bulk, reducing the need for plastic packaging. (And saving money $$$!!)
@Polymathically: Not necessarily. It just depends on how you budget and what you prioritize. It’s an excellent lesson in what you need, and what you don’t.
@JenOleniczak: Absolutely. What’s worth it to you? Thinking about where your money goes or supporting someone who ultimately could give a rats butt about you?


@ChelseaKrost: I have seen a huge rise in the support of going greener and protecting our environment! This includes using reduced amounts of water in production, working with sustainable materials, reducing employee commute emissions & much more. I strongly believe in the power of corporate social responsibility and would like to see more businesses participate and activate for a cause. Although we have come a long way, there is still room for improvement!
@JaneMosbacher: I’m excited to see an increased number of commitments around sustainability. It’s great to see companies big and small, working hard to reduce their environmental footprint. This is especially important in the reduction of plastics. I would love to see a bigger focus on supply chain transparency particularly as it relates to who & how are products are made. Consumers are demanding more transparency and shifting their buying habits to align with their values.
@LeadinStilettos: Sustainably and reducing our footprint is a must. We must work together to decrease pollution, emissions, plastics, and other harmful environmental hazards.
@BrianHartPR: Student debt. That’s why I launched a college loan pay down benefit for my employees to kick off the new year.


Some of my favorites…
@TOMS LOVE their one for one program! #OG
@WarbyParker ?
@WellsFargo donates money every year to financial education
@reformationx trendy sustainable fashion
@JaneMosbacherFor baby gifts, I like @mulxiply hand felted animals. For housewarming gifts, candles made by single moms at @BrightEndeavors in Chicago. Client gifts, I like having my business @LetsgoTTM make products that reflect the company’s social mission. For my sweet tooth, I like @dandelionchoco for delicious chocolate bars. My favorite is from Costa Rica, @TogetherweBake makes the best chocolate chip cookies baked by women who deserve a second chance.
@xoElibbybabyxo: I’m a big fan of Ben and Jerry’s Ice Cream. Some of their core values include Climate Change, using responsibly Sourced environment-friendly packaging and buying eggs from certified Humane Cage-Free farms! Not to mention I love ice cream 😉
@pjervis@Starbucks paying college-tuition for employees.


@ChelseaKrost:  See garbage on the ground or in the waterway? Pick it up. Don’t ask for straws at restaurants. Turn off all lights before you leave the house. Sounds so simple, but little things like this can make a difference!
@JaneMosbacher:  Buy coffee that is Fair Trade, Direct Trade, or has some other certification showcasing it’s environmental and social footprint at your favorite local coffee shop (note that all-natural is just a marketing term!)
@milbuddy89: Donate money to a local charity that they are passionate about.
@tour_rye_2: Random acts of kindness. Just doing something nice for a stranger just because. These can really make someone’s day and it’s something that they can pass on. It is a small way to make the world a better place.

Ready for more? Check out our #Millennialtalk RECAP 

“How To Get Your Business To Run Itself In The New Year”

*We hope that you will become part of our #MillennialTalk community every Tuesday’s at 8 pm EST.*


About Chelsea Krost

Chelsea Krost is one of America’s leading Millennial influencers, Millennial marketing and brand strategists, a sought-after keynote speaker, media personality, and the #MillennialTalk chat host. Her passion for empowering the Millennial generation has shaped her brand. Chelsea’s influence reaches everywhere, shaping marketing strategies of not only small businesses but Fortune 500 corporations

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