If you own a business, regardless of the niche, you have all the reasons to work on an effective marketing campaign, especially during the peak holiday seasons. Christmas is one of the most profitable holidays for most businesses, and there’s a lot you can do to market your products or services.
Influencer marketing is one strategy that has proven over the years to be quite effective when executed correctly. Just like with large consumer businesses such as Coca-Cola and popular Fitness brands like Nike, influencers have played a key role in the gaming industry.
One of the many gaming giants that have utilized this marketing opportunity is Mr. Bet online casinos. Games, such as the heist spiel, are popular in the market thanks to some niche influencers. Here is how you can do the same for your business.
1. Prioritize Goals and Budget for a Solid Marketing Campaign
A great marketing campaign narrows down to what you want and what you’re willing to pay to get the expected results. Many brands can use influencer marketing campaigns, but they don’t have the marketing budget for that. So, they end up using some other social techniques.
If your goal is to reach millions of people in less than a day, you probably should be willing to invest big with some celebrity influencers. While this can be quite costly, they guarantee better results. This doesn’t mean that cheap marketing campaigns don’t work; it all depends on your envisioned goals.
When planning an influencer budget, you want to factor in the cost of giving away products/services for influencers to test and promote. The cost of producing content to support the influencer marketing campaign should also be considered. Last but not least, is discussing the compensation package for that particular influencer.
2. Forge ahead for the Peak Shopping Holidays
Your online marketing campaign should be ready for weeks or even months prior to the shopping holidays. You don’t want a situation where the marketing campaigns are lagging behind schedule. To stay ahead of your competitors, make sure that your holiday marketing campaign isn’t only value-driven but also tested and proven to guarantee results.
For example, you can set up a Black Friday Cyber Monday sales to gauge your marketing campaign’s performance. The shopping holiday will often start sooner than expected, so you should be ready to use those crazy discounts days or even weeks before the actual sales day.
As far as marketing campaigns are concerned, create an online brand awareness beforehand so your prospects can plan for the mega discounted sales and other offers.
3. Hunt for the Perfect Niche Influencers
Not every Instagram influencer will bring the targeted number of new customers. Instead of picking some random celebrities, study the market you are in, and get to know your type of customers. Do your ideal customers spend a lot of time on social media? Do they love watching TV and playing video games?
Leverage your current customer database to choose the right niche influencer to drive sales, membership, signups, etc. One powerful tool to use is the Upfluence live capture, which gives you insights at a glance as to which influencer within your niche can better place your business ahead of the competition. By thoroughly selecting your influencers, you avoid the less-productive influencer marketing campaigns and save time and resources.
4. Create Content for Your Marketing Campaign
Content is king, and it always wins for every marketing campaign. To make sure you drive a value-oriented content marketing campaign, segment your audience, and target each separately. What this means is that you should create social content based on customer expectations and purchasing power.
If you’re creating social media content for Instagram or Facebook, it should somehow reflect the type of prospects you are targeting. Content created for email marketing campaigns, especially for your sales funnel, should focus more on building a better customer relationship. It should also convince the prospect to take action.
5. Consider E-commerce Platform Integration for Your Marketing Campaign
For businesses that involve selling products or professional services (such as design, accounting, photography, etc.) directly to the end consumer, e-commerce integration plays a key role. Platforms such as Shopify can be a great start if you’re looking to take your business to the next level.
Such platforms will also come with reports and analytics to gauge the conversation rates from your influencer marketing campaigns. This helps you directly measure the sales generated and weigh if it’s worth pushing through the current marketing campaign or not.
6. Track the Performance of Your Marketing Campaign
Without the means to check your efforts and marketing campaigns’ overall performance, it’s easy to get confused and even run into losses. To track each marketing campaign’s performance, you can use some powerful tools in the market, such as Google Analytics, Kissmetrics, Rapid Miner, and Marketo.
For a successful holiday marketing campaign, all you need is a sound influencer strategy to complement all the other marketing campaigns running in the background. Influencer marketing campaigns work because it targets many people in the shortest time possible. It has also worked with major brands, and it might work for your business as well.
What do you like the most about influencer marketing campaigns? Share your thoughts in the comments.
Thomas Glare started into the world of online marketing when he was hired as a copywriter for a small agency in Leeds. He rapidly wanted to learn more about marketing strategies, so he started to experiment on his blog until he figured out he has a natural knack for this.
Since then, he collaborates with various publications, sharing tips on how to improve digital marketing strategies. You can follow Thomas on Twitter.