Just because the world is going through the COVID-19 lockdown doesn’t mean that you can’t organize and host live events – they just have to be online is all. Running PR events and online events in general is paramount to improving brand recognition, generating qualified leads, and boosting your marketing and sales efforts in general. If you want to stay relevant during the pandemic and come out on top in the new normal, then you need to start scheduling live events.
Of course, conducting PR events in the online world takes some strategic planning as well as creativity to create a truly rewarding experience for yourself and your audience. That’s why today we are going over the most important organizational tips that will help you plan an amazing online event to boost your brand and achieve numerous other business goals. Here’s what you need to do.
Define the goals of your event
First things first, everything you do in your business should serve a concrete purpose, and every project and task should lead you to a desired outcome. If you want your events to be successful, and if you want to organize them the right way, then you need to start with the end goal and work your way back. Defining the goals of your event will be instrumental in giving you guidance and direction during planning and preparation, and most importantly, it will make your event measurable. This means that you will be able to improve with every following event.
There are many goals you might hope to achieve, including:
- Boosting brand visibility and awareness.
- Improving the credibility and authority of your corporate and personal brands.
- Generating qualified leads and acquiring customer information.
- Leading potential customers directly to your products or services.
- Getting valuable feedback so that you can improve your processes and business.
- Building your social media following.
- Getting into the spotlight and inspiring authority figures in your industry to approach you.
- And many more.
Build some much-needed social media hype
The modern world is run by social media, and it’s safe to say that the majority of your potential attendees are using one or more SM platforms on a daily basis. The social media world offers many opportunities for brand growth and recognition, and needless to say it can be your most powerful tool for building engagement and interest prior to the event.
What’s more, you might even be broadcasting the event via one or all of those platforms, so it’s important to engage these audiences early in the planning stages. However, there needs to be a balance.
Start promoting your event too early, and people won’t pay too much attention because they can’t plan that far ahead. Start too late, and you won’t have the time to build the hype. As a general rule, you want to start promoting your event on social media one month before the event, and you need to keep promoting it regularly until the big day arrives. To make SM promotion more effective, you should use a dedicated ticketing tool, but we’ll get to that.
Invest in top-quality event production
If there is anything that can make or break your online event, it’s the quality of the production. People want a seamless experience, they want to attend an event with a crystal-clear sound, full-HD image, professional and properly cued presenters, interactive features, and more. Needless to say, you can’t just start streaming from your phone and hope to get positive feedback.
Instead, you need to look into cloud-based production suites for online events, like the popular Media Powerhouse solutions that provide you with everything you need to organize and host an event without a hitch. Make sure that the provider you’re working with can get you a virtual production room from where you and technical professionals can control and manage every aspect of the event.
Remind your attendees of your event
A strategic approach to event marketing can help you secure ticket sales and get as many people to save their seat. One of the best ways to achieve this is by simply reminding them that the event is approaching with a personalized email strategy. Be careful, though, because people won’t respond well to too many emails, so make sure to spread them out.
Typically, you will want to send them an email upon receiving their reservation thanking them for opting in and reminding them to save the date. Then, you can remind them that the event is approaching with an email two weeks, a week, and a day before the event.
Leverage a reliable ticketing tool
If you want to make your event measurable and boost your chances of success, you need to use a reliable ticketing platform that offers a variety of features. Aside from helping you track attendees and manage your finances for the event, it should also help you with branding your event properly and getting the right promotional materials out that will evoke the right emotions and make your branded event that much more memorable.
Organizing an event that people will talk about for weeks and months is definitely not an easy task. That said, if you use these tips to your advantage, you should have no problem organizing, branding, and executing your event in a way that will echo throughout your industry.
About Lilly Miller
Lilly is a freelance writer, who focuses on the latest business trends, commercial design, and environmental issues. She also loves to experiment on daring new home decor trends and write about it as a regular contributor to Smooth Decorator. Settled in Sydney for the time being, Lilly shares home with two loving dogs and a gecko named Rodney. You can find her hanging out on Twitter.