Did you realize that over 88% of entrepreneurs use LinkedIn when trying to generate sales leads? Failing to find the right avenues to use for your lead generation methods can create lots of problems. If you run a business that offers products/services to entrepreneurs, you definitely need to focus on building a following on LinkedIn. For years, business professionals from a number of different industries have created LinkedIn profiles in an attempt to network with likeminded people.
Attracting attention from entrepreneurs and business professionals will not be easy. Ideally, you want to use marketing methods designed to educate and entertain. Using videos to drive your message home is a great idea. Read below to learn how to use the power of video to connect with a new audience on LinkedIn.
Provide Tips in Your Videos
Before you start making videos to publish on LinkedIn, you need to figure out what you are trying to accomplish with this particular marketing campaign. Are you trying to drive traffic to your website or do you want to inform people about the product/services you offer? If your main goal is to educate the viewers of your LinkedIn video, then providing tips in your videos is imperative.
Most people love learning new things online. The best way to get and hold the attention of a LinkedIn user is by making your videos short and direct. Trying to fill your videos with too much fluff can lead to the viewer getting bored. This is why you should focus on keeping your videos around two minutes long. Keeping the videos you produce short and sweet is also important when using video ads on this social media platform. The key to creating a LinkedIn video ad that is effective is making the content relevant and easy to digest.
Show LinkedIn Users Video Testimonials
Inexperienced business owners tend to make a lot of mistakes when creating and distributing marketing videos without professional help. One of the main things a marketing professional will tell a business owner looking to grow a following on LinkedIn is that video testimonials are very effective. Most people research a business thoroughly online before using their products/services.
Prominently displaying the positive customer reviews you have received in a video can help you attract more attention. These testimonials also provide consumers with information about how well you have performed for others in the past. Most satisfied customers will have no problem providing you with a review if your company has provided them with a great experience.
Don’t Forget Your Branding
One of the main things a business owner has to do to achieve their goals is to create a recognizable brand. You need to take advantage of every opportunity to educate new people about your brand and what it can provide them. This is why you need to make sure your LinkedIn videos feature your logos and brand colors. Making these branded videos is crucial when trying to expand your reach.
If you are unsure about how to bring your video ideas to life, then hiring professionals is crucial. A video marketing professional will have the experience and tools needed to produce a high-quality product. Posting new video content on your LinkedIn page regularly can also help you get more likes and shares. If your video content is good enough, you have the chance to go viral. This means your video will be viewed by millions of people all over the world.
Start Creating LinkedIn Videos Today!
Are you trying to make a splash on LinkedIn? If so, it is time to invest in new video content.
About Wendy Dessler
Wendy is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.