Of all the industries that took a hit in 2020, the entertainment world suffered some of the worst blows. Authorities canceled concerts and live events, not only in a few isolated communities but around the globe. If it weren’t for YouTube and Tiktok, many artists might not have survived.
However, with the arrival of vaccines, the pandemic has finally begun to ebb. Local authorities continue to ease restrictions, and coordinators are gearing up for a busy season of getting back on track. Here are the event industry trends to expect in 2021.
Outdoor Venues Are the New Normal
Even before the Centers for Disease Control and Prevention (CDC) issued their new suggestions for vaccinated folks, they considered revising outdoor guidelines based on transmission trends. After noting that few to no cases of COVID occurred from casual passersby on roadways and trails, they determined that it was probably safe to unmask when outside.
Expect the shift to open-air events to continue for some time. Even after people recover from their initial hesitancy to go out in a crowd, they might shun indoor events. After all, they can’t inspect the HVAC system of every building they enter.
If you are responsible for coordinating such affairs, you have more work to do when reserving facilities. Many locations will not have onsite restrooms, meaning that you’ll need to arrange for rentals. Fortunately, there’s no need to opt for smelly portable toilets alone. Today, you can find trailers that even come equipped with showers and provide a far more pleasant experience for VIP guests.
You’ll also need to consider crowd control. Outdoor venues pose more of a risk of non-paying individuals gaining entry — you’ll need to use armbands or some other method to indicate who should be onsite. You may also require more burly bouncers to escort unsavory types from where they should not be.
Coping With Post-Pandemic Nervousness
Expect to see some initial nervousness when folks return to crowded events. Many can’t wait — but they might still feel trepidation if you don’t perform temperature checks before opening the floodgates.
Some experts cast aspersions on such testing, although it is somewhat effective in preventing infectious disease spread. However, someone who normally runs cold can show a normal result when they actually have a fever. Still, it helps to keep a head-zapping thermometer on hand to put patrons more at ease and go the extra safety mile.
Exclusive May Become a Buzzword
Expect indoor events to remain small for the present as various locations ease restrictions at different times. As a result, “exclusive” may become the new industry buzzword.
Coordinators can brace themselves by keeping their pulse on ticket prices. Expect many indoor venues to raise rates slightly to compensate for smaller seating capacities. Even when restrictions lift, you might consider booking some VIP events, using less cramped quarters as a selling point.
Prepare for These Event Industry Trends in 2021
The novel coronavirus pandemic indelibly changed many industries, and the event one was not left unscathed. As things gear back up for the coming season, expect to see the above trends.
About Cora Gold
Cora’s passion is to inspire others to live a happy, healthful, and mindful life through her words on Revivalist – wholeheartedly convincing them that everyday moments are worth celebrating. Cora has spent 5+ years writing for numerous lifestyle sites – hence her sincere love for both life and the beauty of style in all things. Keep up with Cora on Twitter, Pinterest and Facebook.