Searching for ideal clients raises several questions. Does that person exist? How often do marketers’ dreams come true?
Joe Apfelbaum suggests answers. The author, speaker and entrepreneur is chief executive officer of the business-to-business digital marketing agency Ajax Union. He specializes in sales, marketing, self-improvement and — interestingly for the...
Public speaking is more important than ever, even though at first glance it might not feel so public. Messages are mostly the same, although the venues are more personal.
That’s good news for Chelsea Krost. She makes her living as a millennial expert, marketing and branding strategist, global speaker and...
Times of stress bring out the creativity in people. Managing fear redirects energy for good effects mentally and physically -- professionally and personally.
Radically changing times call for the industrial-strength skills of change junkies, among which Monica Berg claims charter membership. She shares her combination of wisdom and real-life awareness...
Even a futurist has to adjust to new normals. Like most people, Brian Fanzo could not envision a world upheaval that has sucked dry his business as a keynote speaker — months of events canceled.
Chelsea Krost is also not immune. The leading millennial expert, top-rated marketing and brand strategist...
Business to business is still personal.
Capturing business from business demands a host of tools: chatbots, video marketing, email marketing, personalized communication and artificial intelligence.
Many or all of these are beyond the talents of the average entrepreneur struggling to make ends meet.
Shama Hyder is not typical. Chief executive officer of...
Once, twice, three times a leader
Building a team takes talent and experience. Samantha Kelly skillfully created successful companies three times -- first as head of Funky Goddess, which she sold. Now she leads Tweeting Goddess and its group specializing in social media interaction and marketing.
“There’s a lot of noise...