Your Ideal Client
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How To Attract And Convert Your Ideal Client

Searching for ideal clients raises several questions. Does that person exist? How often do marketers’ dreams come true? Joe Apfelbaum suggests answers. The author, speaker and entrepreneur is chief executive officer of the business-to-business digital marketing agency Ajax Union. He specializes in sales, marketing, self-improvement and — interestingly for the...

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Speakers Zoom in
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Speakers Zoom to New Realms

Public speaking is more important than ever, even though at first glance it might not feel so public. Messages are mostly the same, although the venues are more personal. That’s good news for Chelsea Krost. She makes her living as a millennial expert, marketing and branding strategist, global speaker and...

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How to Channel Fear Into Creativity

Times of stress bring out the creativity in people. Managing fear redirects energy for good effects mentally and physically -- professionally and personally. Radically changing times call for the industrial-strength skills of change junkies, among which Monica Berg claims charter membership. She shares her combination of wisdom and real-life awareness...

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Treading Lightly In An Uncertain New World- How To Shift Your Mindset

    Even a futurist has to adjust to new normals. Like most people, Brian Fanzo could not envision a world upheaval that has sucked dry his business as a keynote speaker — months of events canceled. Chelsea Krost is also not immune. The leading millennial expert, top-rated marketing and brand strategist...

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Trends To Transform B2B Marketing- #MillennialTalk Recap

    Business to business is still personal. Capturing business from business demands a host of tools: chatbots, video marketing, email marketing, personalized communication and artificial intelligence. Many or all of these are beyond the talents of the average entrepreneur struggling to make ends meet. Shama Hyder is not typical. Chief executive officer of...

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Women In Leadership Roles- #MillennialTalk Recap

Once, twice, three times a leader Building a team takes talent and experience. Samantha Kelly skillfully created successful companies three times -- first as head of Funky Goddess, which she sold. Now she leads Tweeting Goddess and its group specializing in social media interaction and marketing. “There’s a lot of noise...

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