With the pandemic, many businesses significantly boosted their investments in live streaming and video technology, and it looks like that trend will continue as we move forward.
Video streaming is essential for collaboration as more and more Americans work a remote or hybrid schedule. However, many companies are discovering that video is an important marketing tool as well.
Are you keeping up with this critical business trend? Let’s take a look at how businesses can use live streaming to boost their brand image!
Live Streaming Connects You No Matter Where You Are
Live video is essential to keeping employee teams connected and engaged. It has the same impact on your customers as well. When your business does a live stream, your audience can see you in real-time, no matter where they are.
This not only allows you to reach those who are staying home, but you can connect with potential customers from all over the country or even the world. Best of all, live streaming allows you to do this in a highly personal, transparent way.
Whether you’re following a “day-in-the-life” of your team or showcasing your newest product, a Livestream connects you with your audience regardless of location.
You Can Drive Sales Through Video Marketing
People love consuming information through video. So a live streaming campaign can help you boost your brand and encourage sales as well.
Some companies assume that consumers follow a well-defined process before making a purchase, but that’s not always the case. People don’t think linearly, and they are more emotional than machine-like. So if your live video can connect with them, they may make a purchase right away.
You can even use live video to both advertise and deliver a subscription-model product or service. This can be especially useful if you provide entrepreneurial advice or other information that you can distribute over time. On the other hand, if you offer a single product or service, it might make more sense to provide a full-ownership purchase.
Video Gives You Visibility on a Variety of Platforms
One of the frustrating things for any entrepreneur is figuring out how to be active on a variety of social media platforms. It’s not easy to create that much content.
However, live streaming can solve the problem in two ways. First, live streams are often short, bite-sized pieces of content. They are based on authenticity and don’t require an expensive camera, fancy clothes and makeup, and so on. That means live streaming is easy to produce.
Secondly, you can share your live videos on a lot of platforms. For example, Facebook Live can help you connect to folks in their 30s and up who are part of your community. You can use LinkedIn Live to reach a business audience, or TikTok and Instagram to reach younger users.
No matter who you want to reach, there’s a live video option. You can choose to go live multiple times to give each platform its own message or simply go live once and share your authentic video on various platforms.
Whether you’re a B2B company or focused on consumers, social media allows you to share your message quickly and easily through video.
Share Your Message Live
It’s essential to avoid common mistakes when you have a small business. One of the biggest mistakes you can make is to skip out on a meaningful way to share your message and brand. Live streaming isn’t going away — in fact, it may become more important over time.
We don’t know what the future holds for business, but we know that video connects with consumers uniquely. It’s time to take advantage of that to build your brand.
If you haven’t started live streaming yet, make today the day!
Ainsley Lawrence is a freelance writer with an interest in topics related to how education, business, and technology intersect with the personal. She enjoys travelling to beautiful places and learning more about her cultural and environmental surroundings. You can connect with Ainsley on Twitter and Contently.