Searching for ideal clients raises several questions. Does that person exist? How often do marketers’ dreams come true?
Joe Apfelbaum suggests answers. The author, speaker and entrepreneur is chief executive officer of the business-to-business digital marketing agency Ajax Union. He specializes in sales, marketing, self-improvement and — interestingly for the...
Just as all of us were getting comfortable in the gig economy, COVID-19 crept in, and many rapidly came to the realization that what felt solid as a rock was more like shifting sand. The amazingly interconnected world has helped create phenomenal opportunities for people who might have had...
Do you know what Coca-Cola, Nike, and McDonald’s have in common? Well, if you ask around, you’ll see that everyone knows each brand’s iconic logo and trademark.
Developing a brand identity sure sounds like a lot of work. I mean, how can you make a name for yourself when the...
With the slow saturation of freelance platforms such as Upwork, 99designs, and Fivver, freelancers have begun building their own independent brands. Whether you have experience as a writer or a blogger or simply want to start a freelance career from scratch, creating your own brand isn’t as easy as...
Investing time in your personal brand will help open doors to new opportunities and enhance your bottom line, period. Whether you are a business owner, employee, student, or intern the time is now to start building your personal brand and digital footprint.
Your personality is your most unique asset...
Your resume and interview lands you the ‘big job’.
Following up lands your next big client.
The business cards make you feel legit.
What does all of this add up to?
If you’re not planning strategically about the message you’re sending to the world, then you’re committing a major branding mistake.
This make-or-break differentiator...