When you think of the word ‘brand’ what comes to mind? Apple, Google, Coca Cola, or Disney by any chance? Have you ever thought about the brand that you, yes YOU, are actually creating? I can tell you that if you haven’t, it’s about time that you do.
Do Your Research
A personal brand cannot be developed over night. My personal brand continues to grow every day. When creating your personal brand for the first time, or even if you in the process of revamping it, you must ask yourself:
- Who am I?
- What am I passionate about?
- What defines me as a person?
Set S.M.A.R.T Goals
Once you have considered your responses to the above questions, it is now time for you to set some specific, measurable, achievable, realistic, and time bound goals. Where do you want to see your personal brand in 5, 10, 15 years from now? Specifically, is there a particular skill or attribute that you would like to further develop?
After answering those basic questions and establishing clear goals, you should have a general idea of what you want your brand to be like. As you start to develop your personal brand, consistency is key.
Be consistent across all of your social media channels. The professional headshot that you have on LinkedIn should ideally be your profile picture on Twitter and Facebook. Your voice on your website should also reflect what you say on your other social media profiles.
Let Your Personality Shine
Even though you need to be consistent and professional, that doesn’t mean that you have to boring. Share your interests, make sure your profiles show your personality. Although I am not a recruiter, I love reading the profiles of those I follow. Their bio is a perfect balance between their current job/professional background and their creative personality. For example, part of my friend Karissa’s Twitter profile reads, “Tech Nerd. Bracketology Scholar. Fruit snack connoisseur.” Be professional, but don’t let that stop you from being yourself.
Although we as millennials may get tired of hearing the phrase ‘personal branding’, I know it is the most important thing that we can do. So what are you are waiting for, get started today!
What are your currently doing to build your personal brand?