Entrepreneurship and Business Relationships in 2014

Growing business relationships

Entrepreneurship in 2014 will be more relational than ever.

Relationships have always been a crucial part of business development. It’s important to have teams with which you can share and cultivate the vision and culture in your organization. When a company needs help but lacks the internal resources, they outsource. When companies are stumped, they bring in consultants. When companies look to endeavor into something new, they reach out to a legal team. When companies desire a new outlook, they meet and filter through multiple ideas to find a few that will work this quarter. In each instance, a particular classification of relationship is addressed.

2014 will be a year where more than ever, businesses will be challenged in relation to the communities they serve. I believe communities now demand a higher level of service, transparency, vulnerability, flexibility, knowledge, communication, and honesty. Trust has become valued much more now that we all have access to much more information. Transparency is valued much more; as the internet allows for the start of many scandals and investigations. When businesses and business people pass the test of valuing the consumer enough to hold a high level of integrity, they immediately stand out more.

Companies like TOMs, charity:water, Sevenly, Cultures of Love and many more community-focused businesses have demonstrated this very well. Their success and increasing popularity can be linked to their transparency with the marketplace. Consumers like to be confident that the proceeds are going where a company advertises that they will go. Consumers want quality, convenience, comprehension, and consistency.

In 2014, if we all can strive to have these qualities, do business with the perspective of how we’d feel as a consumer, maintain a clear vision, maintain cohesiveness in every aspect of our endeavors, I believe we’ll achieve great success.

About Imani Dunning

Imani Dunning is an entrepreneur from New York City who endeavors to change the world one young person and one performing arts opportunity at a time. She believes in the power of uplifting others and the importance of leading a life worth following. Everyone wants to be stress-free and everyone wants to escape. Her life goal is to walk alongside others, encourage them, and inspire them to push themselves towards their purpose.

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6 thoughts on “Entrepreneurship and Business Relationships in 2014

  1. Imani Dunning is well on her way to achieving those goals. I’m super proud to be connected to her and am excitedly looking forward to what 2014 has to offer us. Great post! Thank you for sharing your wisdom.

  2. Dear Valerie,

    Thank you so much for your support and encouragement. I look forward to great things ahead for both of us! You’re amazing!

  3. Stacie @RippleEffexLLC says:

    Imani, You truly embody all the attributes you’re seeking to foster through this piece. I’m privileged to be a part of your journey and it’s inspiring to watch it all unfold! Look forward to reading more from you!

    1. Dear Stacie,

      Thank you so much! You’re encouragement means so much to me! I’m excited about the brilliant things ahead for you!

  4. Renita D. Terry says:

    Excellent read. Concise. The language was perfect: Simple, Authentic, and Full of Value. I’m pleased and excited to be connected to you! Keep up the great work! Let’s continue to challenge each other for personal, professional, and communal transformation! We’re in this together!

    1. Dear Renita,
      Thanks so much! I appreciate you checking the article out and your precious feedback. The best is truly yet to come for us.

      I can’t wait to hear what you’re up to this year. I know it’ll be an amazing year for you and I’m so grateful for your support!

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