Your Ideal Client
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blog

How To Attract And Convert Your Ideal Client

Searching for ideal clients raises several questions. Does that person exist? How often do marketers’ dreams come true? Joe Apfelbaum suggests answers. The author, speaker and entrepreneur is chief executive officer of the business-to-business digital marketing agency Ajax Union. He specializes in sales, marketing, self-improvement and — interestingly for the...

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Leveraging B2B Influencer Marketing
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blog, Digital Marketing, Millennial, social media

Shift Your Focus: What’s the Best Way for Leveraging B2B Influencer Marketing

Marketing and advertising are crucial for any kind of business, which is a reason why new types of marketing approaches appear and the existing approaches are constantly evolving. The demands of the industry change and so does marketing. Modern consumers always have many options to choose from, so the...

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blog, Entrepreneurs, Millennial

How to Rejuvenate a Hopelessly Cluttered Office

If your home office is so messy that it's starting to negatively impact your life then please read through a few of our suggestions to turn your workspace into a clean, productive environment. Remove Everything From Your Desk The first step in organizing your office is to start with your desktop....

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blog, Digital Marketing, Entrepreneurs, Millennial, social media

Generation Z: How To Start an Online Business

More and more of Generation Z is abandoning the idea of working for a boss in favor of working for themselves, and this is true for several reasons. For one, job markets everywhere are very volatile. It can be difficult even getting an interview in some industries, leaving many...

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Decoding the Customer Experience
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blog, Digital Marketing, Entrepreneurs, social media

Decoding the Customer Experience

The customer experience (CX) has been described as the next ‘competitive battleground’ and is arguably the most important part of running a business. Without a good customer experience strategy, customers who are unhappy with your products or services are likely to cancel services and/or spread negative reviews. Another crucial...

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5_Costly_Mistakes_To_Avoid_As_A_First-Time_Entrepreneur
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blog, Digital Marketing, Entrepreneurs, Millennial, Money and Investing

5 Costly Mistakes To Avoid As A First-Time Entrepreneur

Many people today want to start their own small business. These startups spring up fast and die even faster. The reason for such a phenomenon is that most beginner entrepreneurs don't know how to start and maintain a business. They keep on making mistakes even in the easiest of...

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