Shift Your Focus: What’s the Best Way for Leveraging B2B Influencer Marketing

Leveraging B2B Influencer Marketing

Marketing and advertising are crucial for any kind of business, which is a reason why new types of marketing approaches appear and the existing approaches are constantly evolving. The demands of the industry change and so does marketing. Modern consumers always have many options to choose from, so the purpose of marketing is to not […]

2014: The year of the millennial

photo credit This year you will see brands put more focus than ever into marketing to Millennials, as they become more influential in the workspace and in the economy. As a marketing manager or a marketing specialist you will have to develop and incorporate plans to reach the millennial audience while still staying appealing to […]