Strategic Marketing and Brand Strategy
Read More
blog

Strategic Marketing and Brand Strategy: Why Your Business Needs A Brand Personality

Consumer brands are going above and beyond to promote their products, engage with their audiences, and even develop brand personalities on social media. Think about Wendy’s, for example, they have a sassy online personality that sparks engagement and drives sales. Wendy’s is among the brands that have created strong...

Read more

5 Tips for Branding Your Business
Read More
blog

5 Tips For Branding Your Business On A Tiny Budget

Being a business owner is a full-time job and if anyone tells you differently, ask them if they have the experience to be a product manager, social media marketer, customer liaison expert, and logistics manager –all at once! If you are starting up your business or trying to scale...

Read more

Read More
blog

Are Soft Skills Becoming Extinct?

When’s the last time you had a good conversation not including your friends and family? If you had to think about that one, you’re not alone. Conversation has become a lost art. Let’s start by defining what soft skills are: the ability to communicate and work well together. For context look at...

Read more

Read More
blog, Career, Digital Marketing

4 Steps to Build a Memorable Brand Identity in 2020

Do you know what Coca-Cola, Nike, and McDonald’s have in common?  Well, if you ask around, you’ll see that everyone knows each brand’s iconic logo and trademark. Developing a brand identity sure sounds like a lot of work. I mean, how can you make a name for yourself when the...

Read more

7 Steps to Creating a Freelance Brand
Read More
blog, Digital Marketing, Entrepreneurs, Millennial

7 Steps to Creating a Freelance Brand

With the slow saturation of freelance platforms such as Upwork, 99designs, and Fivver, freelancers have begun building their own independent brands. Whether you have experience as a writer or a blogger or simply want to start a freelance career from scratch, creating your own brand isn’t as easy as...

Read more

Leveraging B2B Influencer Marketing
Read More
blog, Digital Marketing, Millennial, social media

Shift Your Focus: What’s the Best Way for Leveraging B2B Influencer Marketing

Marketing and advertising are crucial for any kind of business, which is a reason why new types of marketing approaches appear and the existing approaches are constantly evolving. The demands of the industry change and so does marketing. Modern consumers always have many options to choose from, so the...

Read more