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Evaluating Your Social Media Accounts for Life Beyond College

Evaluating Your Social Media Accounts for Life Beyond College

We’ve all accepted that social media is the driving force behind making connections on college campuses. We doubt, however, that you’ve evaluated every post that you make for its ability to help or hinder your future, especially when it comes to finding jobs. As you’re nearing the commencement of your job search, grad-school search, or general life-after-college search, we have a few tips to help you reevaluate what you might want to avoid or include.

Revisiting your social media accounts for your job search

Edit your language

For many recruiters, poor grammar usage and improper use of English is a big red flag. Think about it: You’ve probably spent a good amount of time reviewing your cover letters and resumes for spelling mistakes—maybe even sending them to someone else for another set of eyes. The same should be true for what you post online to represent yourself. Everyone makes mistakes now and then, but if recruiters see a pattern of incorrect spelling it might leave a bad taste in their mouths.

If this focus on grammar sounds old-fashioned, you should know that the numbers support it. Jobvite’s 2014 Social Recruiting Survey found that 93 percent of recruiters will review a candidate’s social profile before making a hiring decision, and 55 percent of recruiters have reconsidered a candidate based on his or her social profile. Specifically, it found that 66 percent had negative reactions to poor spelling or grammar.

While we’re on the topic of language, let’s discuss profanity. Yes, you have a constitutional right to freedom of speech, but that doesn’t mean that everyone will like what you say. The survey noted that 63 percent of recruiters reacted negatively to profanity, which demonstrates that they still expect you to be able to present yourself professionally. That doesn’t mean that you can’t swear once you get there—in fact, swearing is commonplace in many offices!—but recruiters want to know that you can tone it down when it comes to interacting with clients or otherwise representing the company.

Fit the role you want to fill

Let’s say you major in marketing. It probably goes without saying that when you apply to marketing jobs, you should be able to market yourself in the best light. Marketing recruiters will expect to see a polished package, from your cover letter to your LinkedIn page. The same holds true for anyone who hopes to work with social media campaigns or write anything else that will be visible to the world outside the company.

But this mindset goes beyond writing. Think about the ideal candidate for your dream job. Ubiquitous in almost all job posts is the need for someone who is hardworking, can prioritize tasks, and keep their cool in the process. So the least you can do is erase work-related complaining from your social accounts. It really doesn’t accomplish anything other than making you look bad.

Ditch the sex, drugs, and alcohol references

Everyone understands college is a time for exploration, but that doesn’t mean they want to hear about yours. In that same Jobvite survey, the numbers were especially bad for anyone with “illegal drug references” or “sexual posts.” Though the percentage was a bit lower, the trend was also true for posts about alcohol.

It probably goes without saying that illegal activity is something you want to avoid discussing online if you’re hoping to get a job. We are living in a much more public world than we did when many of the people making hiring decisions were graduating from college. Because of this, it’s safe to say that while there are certainly legal activities for which no one should judge you, the fact that you’re broadcasting them to the world might ruffle a few feathers—justified or not. At the point of hiring, many recruiters believe that you have already taken pains to present yourself appropriately, just as you have in your cover letter. So if you are presenting them a history of blowing off class to get wasted, they’ll probably assume you’re not taking this seriously.

Know your rights

While we’re on the subject of people judging you, it’s very important to know your rights when it comes to social recruiting. An attorney from Monster recently posted a great set of tips for recruiters on this subject, and it reveals a lot about your entitlements as the applicant. The main takeaway is that while someone can use social media to look for conversation starters and whether someone would be a good cultural fit, that person cannot discriminate against your “protected characteristics,” which include age, race, gender identity, religion, and more. If you are ever unsure of what information is protected against recruitment discrimination, the U.S. Equal Employment Opportunity Commission posts a full list online.

Sing your praises!

Now that we’ve gone through the “don’ts,” here’s the fun part. Make note of the exceptional things you do! Share a photo of a run you did for charity or a youth-outreach activity. Demonstrate the many times that people put their trust in you, and you followed through with aplomb. Keep in mind that “cultural fit” that recruiters are looking for, know that showing them you fit the bill is much more effective than telling them. At the end of the day, you don’t have to delete your social accounts before applying to jobs. Instead, turn them around to work on your behalf!

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