One of the best ways for businesses to strategize in modern society is to look into what millennials want and what they're going to buy. The millennial generation is one of the largest in the market, and their needs drive big business to make moves that sway their way.
What is a niche? A niche is a specialism that caters to a certain market or group of people. If we relate this to business the oxford dictionary definition is as follows
“A specialized segment of the market for a particular kind of product or service.”
For example, if we...