Microblogging for Conversations
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blog, Digital Marketing, Entrepreneurs, social media

Using Microblogging To Ramp Up Conversions

  So you have executed your digital marketing strategy, but ultimately those things you need most, conversions, are not stacking up. Conversions are the lifeblood of any online business, and continued investment in marketing approaches just won’t be possible if engagements don’t soon start becoming something more tangible to the...

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Best Books for Females
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blog, Career, Entrepreneurs

Best 7 Books for Females in a Male-Dominated Industry

Did you know that only 25% of senior executive roles in America are female? It’s a shame that although women make up half of the workforce, tons of companies still employee zero senior executives who are women.  For those intelligent women out there who are in a place of leadership,...

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blog, Career, Entrepreneurs, Millennial, social media

Step 3 to Being an Influencer: Researching Your Field

      Today I’m wrapping up my series on “3 steps to being an influencer”, which provides information that I believe to be valuable if you’re looking to enter into this industry. But before I dive into my final piece of advice, let’s summarize what we’ve covered thus far: STEP 1:...

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blog, Career, Entrepreneurs

10 Tips On Applying Copywriting Rules For Your Chatbots

Copywriting and chatbots sometimes seem so far apart on the marketing scheme. However, they don’t have to be. Have you ever thought about employing some of the famous copywriting rules to your chatbot dialogue? Here’s how you can do it: Give Them Personality “Users don’t want to talk to a generic...

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