Business to business is still personal.
Capturing business from business demands a host of tools: chatbots, video marketing, email marketing, personalized communication and artificial intelligence.
Many or all of these are beyond the talents of the average entrepreneur struggling to make ends meet.
Shama Hyder is not typical. Chief executive officer of...
Once, twice, three times a leader
Building a team takes talent and experience. Samantha Kelly skillfully created successful companies three times -- first as head of Funky Goddess, which she sold. Now she leads Tweeting Goddess and its group specializing in social media interaction and marketing.
“There’s a lot of noise...
How do you put a price on something you love? If you want to make a living and don’t want to starve, you figure it out.
Entrepreneur and coach Carolina Millan has suggestions for those who want to monetize their passion, which she describes in her book, “7 Steps to...
“You are a target.”
If the numbers are startling, at least one renown cybersecurity expert calls them overly optimistic:
There is a hacker attack every 39 seconds.
On average, 30,000 new websites are hacked daily.
Cybercrime is more profitable than the global illegal drug trade.
Sixty-six percent of businesses attacked weren’t...