On their never-ending quest to draw eyeballs to products, marketers increasingly turn to live streaming. The name of the game is more business and sales. Stephanie Liu, a digital marketing strategist and an author of “Ultimate Guide to Social Media Marketing,” is most notably known for her Facebook Live show...

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Spending more time at home, it’s easy to get stuck in a rut. Ashley Stahl understands. At the same time, the counterterrorism professional and career coach refuses to accept excuses. She set off as an entrepreneur at age 23 and follows these principles: Success takes work, but it doesn’t have...

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Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges. Among the advance scouts are “wealth whisperer” Winnie Sun and marketing...

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Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency. Top marketers such as Rebekah...

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