Decoding the Customer Experience
Read More
blog, Digital Marketing, Entrepreneurs, social media

Decoding the Customer Experience

The customer experience (CX) has been described as the next ‘competitive battleground’ and is arguably the most important part of running a business. Without a good customer experience strategy, customers who are unhappy with your products or services are likely to cancel services and/or spread negative reviews. Another crucial...

Read more

3 Capabilities of Augmented Reality
Read More
blog, Digital Marketing, social media

3 Capabilities of Augmented Reality

Augmented reality is building momentum with brands across the world, changing how brands communicate and engage with their consumers. AR is now seen as another marketing arm for brands having an AR strategy and platform to gain deeper insight into a brand’s customers is becoming a necessity for continued engagement and...

Read more

Benefits of Brands Using Augmented Reality
Read More
blog, Digital Marketing, Entrepreneurs, social media

How Brands Benefit Using Augmented Reality

Imagine a world of mind-blowing possibilities made possible by a sync of the digital world with the real world surroundings. Imagine the possibility of touring an apartment without moving an inch in the physical world or putting on a pair of jeans without squeezing into the actual product. These...

Read more

Best Books for Females
Read More
blog, Career, Entrepreneurs

Best 7 Books for Females in a Male-Dominated Industry

Did you know that only 25% of senior executive roles in America are female? It’s a shame that although women make up half of the workforce, tons of companies still employee zero senior executives who are women.  For those intelligent women out there who are in a place of leadership,...

Read more