How to Deal with Brand Damage

How to Deal with Brand Damage

4.9 million barrels of oil (205.8 million gallons) leaked from the Deepwater Horizon well, about half the amount of crude oil the U.S. imports per day because of BP. The damage to the brand was catastrophic and resulted in a major loss of revenue. While your brand...
How Millennials Can Win BIG with Branding

How Millennials Can Win BIG with Branding

For years, Larry Linne and I ran “Rookie Training Camp”. This was a live course developed for Millennial sales people new to the business world – specifically Insurance. Most participants were still in their first 6 months with their agency; we even had one guy who...
Millennials, Take Control of Your Brand

Millennials, Take Control of Your Brand

When you think of the word ‘brand’ what comes to mind? Apple, Google, Coca Cola, or Disney by any chance? Have you ever thought about the brand that you, yes YOU, are actually creating? I can tell you that if you haven’t, it’s about time that you do. Do Your Research...
Personal Brand vs. Personal Life

Personal Brand vs. Personal Life

The camera roll on my iPhone is currently home to 2,041 pictures. This isn’t because I have tons of friends to take photos with, nor is it because I screenshot Snapchats on a daily basis. I also don’t take a lot of selfies, if that’s what you were wondering- I...
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xx Chelsea