Strategic Marketing and Brand Strategy
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Strategic Marketing and Brand Strategy: Why Your Business Needs A Brand Personality

Consumer brands are going above and beyond to promote their products, engage with their audiences, and even develop brand personalities on social media. Think about Wendy’s, for example, they have a sassy online personality that sparks engagement and drives sales. Wendy’s is among the brands that have created strong...

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5 Tips for Branding Your Business
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5 Tips For Branding Your Business On A Tiny Budget

Being a business owner is a full-time job and if anyone tells you differently, ask them if they have the experience to be a product manager, social media marketer, customer liaison expert, and logistics manager –all at once! If you are starting up your business or trying to scale...

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