Strategic Marketing and Brand Strategy
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Strategic Marketing and Brand Strategy: Why Your Business Needs A Brand Personality

Consumer brands are going above and beyond to promote their products, engage with their audiences, and even develop brand personalities on social media. Think about Wendy’s, for example, they have a sassy online personality that sparks engagement and drives sales. Wendy’s is among the brands that have created strong...

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blog, Career, Digital Marketing

4 Steps to Build a Memorable Brand Identity in 2020

Do you know what Coca-Cola, Nike, and McDonald’s have in common?  Well, if you ask around, you’ll see that everyone knows each brand’s iconic logo and trademark. Developing a brand identity sure sounds like a lot of work. I mean, how can you make a name for yourself when the...

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