Strategic Marketing and Brand Strategy
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Strategic Marketing and Brand Strategy: Why Your Business Needs A Brand Personality

Consumer brands are going above and beyond to promote their products, engage with their audiences, and even develop brand personalities on social media. Think about Wendy’s, for example, they have a sassy online personality that sparks engagement and drives sales. Wendy’s is among the brands that have created strong...

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Social Media Marketing Plan for Small Business and Brands
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Social Media Marketing Plan for Small Business and Brands

One of the busiest times of year revolves around the fall and winter Holidays. From Black Friday, to Cyber Monday, to Prime Day and Christmas, this is the busiest time of year for businesses. Whether you are a small business, brand or large corporation, you will be investing a...

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