On our last #MillennialTalk Twitter Chat, we talked about “How to Retain Millennials in the Workplace.”
Tuesday, June 2 at 8pm EST, we are speaking with Ben Parr @BenParr about “Captivology: The Science of Capturing People’s Attention.”
Ben Parr is an award-winning journalist, author, entrepreneur, investor and expert on attention. Through his unique experience as an author, journalist, investor and public speaker, Parr has coached dozens of young startups and Fortune 500 corporations on the psychology of attention and how to get attention for their products. He was named one of the top ten tech journalists in the world by Say Media and named to the Forbes “30 Under 30.”
Parr is the author of Captivology: The Science of Capturing People’s Attention, published by HarperCollins. His book dives into the science of attention, why we pay attention to certain people, products, companies and ideas, and how to capture and retain somebody’s attention. He analyzed more than 1,000 studies and interviewed dozens of researchers and thought leaders for the book.
Parr is Co-Founder and Managing Partner of DominateFund, an early-stage venture capital firm that invests in and accelerates the growth of early-stage startups. He is the founder of Parrticipation, a strategic marketing, attention, branding and media advisory firm. He is also a columnist for Inc. Magazine and a contributor to CNBC.
A few talking points:
As our attention spans get shorter is the science of capturing ones attention harder?
The breakdown the emotional/physical reaction to color.
Is it essential for brands/speakers to connect with their audience on a deeper level today.
What is the biggest difference in the science of getting someone to partake in something digitally vs in a physical store/space.
“The average person checks their phone 110 times per day, Captivology” How do we harness the desire we have to check our phone & use it to our advantage? What is the Reward Mechanism?
If you are new to Twitter Chats and not sure how to join in, simply log in to Tweetchat.com and add the hashtag #MillennialTalk. You can then follow the flow of the conversation. Tweet me @ChelseaKrost with any questions about our chat or leave your comments below!!