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Social Networks and Their Importance in eCommerce Gateways

Ebay’s Smart Hashtags

Businesses all over the globe are starting to make use of social media in their selling strategies, this process is known as social commerce. eBay is a great example of this rise in social commerce. As an innovative company, it is always striving to provide its customers with the more convenient ways to browse and decide to buy.

The company’s most recent shopping tool is its use of social hashtags, helping customers to curate their own shopping experience and discover new products. It is also a great way for customers to begin to discover eBay vouchers and discounts so they can get the best possible prices on their purchases.

What are Smart Hashtags?

A smart hashtag comes into effect when someone visits eBay and finds an item that she likes. eBay then gives the visitor the option to share the page on Twitter or Pinterest. The user is presented with a text box containing the link to share, a product title, and ‘smart hashtag’ which highlights searchable information so others can find it easily.

Smart Hashtags are live and in action, helping customers to share things they love and make it easier for others to find those products. Offering a subtle way of dropping commerce into general conversation in a non-obtrusive and natural way.

It is likely that we will see in the future an increase in social commerce tools used by the global marketplace of eBay.

Social Networks and Their Importance in eCommerce Gateways

Josh Wardini

About Josh Wardini

Josh Wardini, Editorial Contributor and Community Manager at www.16best.net. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.

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