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Millennials, Take Control of Your Brand

personal branding for millennials

When you think of the word ‘brand’ what comes to mind? Apple, Google, Coca Cola, or Disney by any chance? Have you ever thought about the brand that you, yes YOU, are actually creating? I can tell you that if you haven’t, it’s about time that you do.

Do Your Research

A personal brand cannot be developed over night. My personal brand continues to grow every day. When creating your personal brand for the first time, or even if you in the process of revamping it, you must ask yourself:

  • Who am I?
  • What am I passionate about?
  • What defines me as a person?

Set S.M.A.R.T Goals

Once you have considered your responses to the above questions, it is now time for you to set some specific, measurable, achievable, realistic, and time bound goals. Where do you want to see your personal brand in 5, 10, 15 years from now? Specifically, is there a particular skill or attribute that you would like to further develop?

Be Consistent

After answering those basic questions and establishing clear goals, you should have a general idea of what you want your brand to be like. As you start to develop your personal brand, consistency is key.

Be consistent across all of your social media channels. The professional headshot that you have on LinkedIn should ideally be your profile picture on Twitter and Facebook. Your voice on your website should also reflect what you say on your other social media profiles.

Let Your Personality Shine

Even though you need to be consistent and professional, that doesn’t mean that you have to boring. Share your interests, make sure your profiles show your personality. Although I am not a recruiter, I love reading the profiles of those I follow. Their bio is a perfect balance between their current job/professional background and their creative personality. For example, part of my friend Karissa’s Twitter profile reads, “Tech Nerd. Bracketology Scholar. Fruit snack connoisseur.” Be professional, but don’t let that stop you from being yourself.

Although we as millennials may get tired of hearing the phrase ‘personal branding’, I know it is the most important thing that we can do. So what are you are waiting for, get started today!

What are your currently doing to build your personal brand?

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About Ethan Parry

Ethan Parry is a public relations professional who is particularly passionate about social media and its impact on society. He is currently the VP of Online Communication for BYU's Public Relations Student Society of America (PRSSA) Chapter and writes for several industry blogs.

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One thought on “Millennials, Take Control of Your Brand

  1. Kiran Patel says:

    Great comments on Personal Branding!
    Something I’m slowly getting into and seeing the value of – it’s lead me into so many different types of anxious thoughts around my identity.

    What do I represent?
    What do I call myself?
    Being a specialist would be ideal but totally not the case (in terms of personal branding).

    Either way – finally getting the hang of it!
    Would love to know what are some of the best ways to gain a following and getting your story out there!

    Really keen to start blogging for one.
    Really keen to being more active on Twitter.
    Really keen on sharing more of my story on various platforms.

    I guess what I’m looking for is some of the tips that only those who’ve been on this journey for a while would know. Like ‘you have to check this out’ or ‘this worked’ and this ‘absolutely didn’t’

    Would love to hear some tips! 🙂
    Thanks,
    Kiran
    Brand & Community Hacker

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