Chelsea was recently featured in a segment on Fox News about how Millennials use their student loan money. The segment made me reflect on how I used my student loans during my time at Oneonta State University.
I had a unique situation. I transferred in after a year of community...
If you worked through Your INC Part 7, then you have some ideal client or employer personas fleshed out. Now we're going to talk about how to start marketing your personal brand on Twitter.
Use Advanced Search to Find People Who Match Your Personas
The main purpose of creating personas is...
Now that you've mapped out your personal brand roadmap in part 6, you have a concrete picture of:
where you are in your career
Where you want to be in your career
The roadblocks keeping you from following that path
The detours required to get around those roadblocks
The first 5 parts of this series focused on the behind-the-scenes work regarding your personal brand. The second half of this series will focus on how to use your personal brand to achieve your career goals.
Your Personal Brand Roadmap
Think of the last time you put an address in your...
If you've built your swipe file in Your Inc Part 4 , then you have a nice list of people who are crushing it in whatever you plan on doing. Now it's time to start building relationships with these people.
Think of Networking as Personal Brand Association
There's a famous quote...
If you've worked through parts 1 , 2 , and 3 of this series, then you have a Pinterest board that contains:
Your dream office
A collection of hobbies,skills, and interests that shape your unique value proposition
A collection of quotes that shape your personal brand’s mission statement.
In copywriting land, we...